Perhaps of all the stores I remember from childhood days, the Ben Franklin store on Fulton’s court square brings back more fond memories. Simply called “the dime store,” this store was a treasure house of affordable goods for the families of Itawamba County.
It was the place where packages of colorful valentines were bought in February, and plastic Halloween masks were on display during October along with candy corn, red wax lips and licorice wax mustaches. We called those masks false faces. In this store such items as rolls of toy pistol caps, miniature plastic soldiers and cowboys, colorful paper kites, and metal wind-up toys (few plastic toys during those days), And there were colorful comic books galore – from Archie and Superman to the more high-brow Illustrated Classics. But the “dime store” wasn’t only for children. All types of household items and notions could be bought here – everything from dish towels, pots, and pans to cobalt blue bottles of Evening in Paris perfume.
The Ben Franklin “dime store” in Fulton was definitely the center of attraction on Fulton’s town square for many years and today that old building continues to hold many cherished memories from times gone by.